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Exclaimer email signatures

Email signature as a marketing channel

3 min read

Trending IT topics

Automated Signatures

For professional Office 365 email signatures that are uniform, consistent and available from any device, Exclaimer Cloud can add much more value (and a return on investment) than just consistent branding.

Marketing Channel?

When we think of an email signature, we think of an electronic contact card specific to the sender but have you thought of the additional untapped value of an additional marketing channel?

Promotional emails are a pretty standard marketing channel and most of us send loads, which is a bit like throwing spaghetti at a wall and hoping it sticks, as the average open rate is about 20-25%!  After all our hard work!  That said, email marketing is valuable and plays a part of an integrated campaign… but if you could get a message to be read by every single person that would be amazing!

Most of the emails that your business sends will have value and the recipient will have some kind of trusted relationship with the sender (one hopes!) or will be in the process of building one.  Mail campaigns don’t have trust associated with them… we often have our clients check the validity of our communication mailings before opening, particularly given phishing scams. If you trust the person you’re communicating with, you’re going to be more receptive to what they have to say.

In summary

Through Exclaimer’s Cloud Solution, you can take that simply email signature and make it a workable marketing channel through every single communication:

• Promote brand elements and values
• Display banners promoting latest offerings (which of course you can change regularly and why not target per department based on their audience)
• Link to social media and recognition awards
• And, best of all this is seen by the recipient in an unobtrusive manner

Factor all that with the trust element we mentioned earlier, and this recipient will be much more willing to engage with your content. The marketing message is not forced on them as it can be with other channels.

Promotional emails are a pretty standard marketing channel and most of us send loads, which is a bit like throwing spaghetti at a wall and hoping it sticks, as the average open rate is about 20-25%!  After all our hard work!  That said, email marketing is valuable and plays a part of an integrated campaign… but if you could get a message to be read by every single person that would be amazing!

Most of the emails that your business sends will have value and the recipient will have some kind of trusted relationship with the sender (one hopes!) or will be in the process of building one.  Mail campaigns don’t have trust associated with them… we often have our clients check the validity of our communication mailings before opening, particularly given phishing scams. If you trust the person you’re communicating with, you’re going to be more receptive to what they have to say.

In summary

Through Exclaimer’s Cloud Solution, you can take that simply email signature and make it a workable marketing channel through every single communication:

• Promote brand elements and values
• Display banners promoting latest offerings (which of course you can change regularly and why not target per department based on their audience)
• Link to social media and recognition awards
• And, best of all this is seen by the recipient in an unobtrusive manner

Factor all that with the trust element we mentioned earlier, and this recipient will be much more willing to engage with your content. The marketing message is not forced on them as it can be with other channels.